IRVINE, C.A., (May 7, 2020) – 5.11, Inc. and SIG SAUER, Inc. are pleased to announce the launch of Inside the Blue Line, an original content series that presents the reality and evolving demands on law enforcement today. In this series the Manchester, New Hampshire Police Department granted unprecedented access to a film crew from Ironclad Media to follow officers on the front line and into the line of duty.
“The goal of our project was to give the public a greater appreciation for life behind the badge today,” said 5.11’s Chief Marketing Officer, Debra Radcliff. “Watching these officers in action and learning about the challenges they face was a life-changing experience. We are honored to bring their stories to life.”
The official series is now live at insideblueline.com, and will be launched across 5.11 and SIG SAUER social media next week at the commencement of National Police Week on Monday, May 11, 2020. Additionally, the Inside the Blue Line video series is part of a robust campaign 5.11 is launching to commemorate National Police Week. Next week, 5.11 will start to sell the Honoring Those Who Serve patch with proceeds from the sale being donated to The National Law Enforcement Officers Memorial Fund.
“We are honored and excited to have partnered with 5.11 and the Manchester Police Department on this project,” said Tom Taylor, Chief Marketing Officer & Executive Vice President, Commercial Sales, SIG SAUER, Inc. “SIG SAUER and 5.11 are aligned in our core mission - to serve and support law enforcement and the defense community with our products – which unites us as brands. This was an extraordinary project, and in these unprecedented times, we have a heightened awareness for the sacrifices that are being made by the law enforcement community and thank them for their service.”